Offerwall integration checklist

Offerwall integration checklist in brief

A launch should not begin until placement, identifiers, and incident ownership are ready. This checklist prevents avoidable ramp failures.

Who this is for

• Publishers adding their first or next offerwall.
• Product teams coordinating tech and growth.
• Operations leads protecting rollout quality.

Definition

Integration readiness includes:

• event schema,
• placement logic,
• reconciliation checks,
• post-launch monitoring.

Decision table

How it works

1. Define offerwall placement and objective.
2. Validate click and conversion identifiers end-to-end.
3. Confirm postback URL parameters and retry handling.
4. Build and run a 24-hour pilot test.
5. Add one additional placement only after successful baseline.

Checklist

• Choose placement with clear intent and user path.
• Confirm offer filtering and geo controls.
• Set up dedupe and mismatch monitoring.
• Assign one incident owner.

Common mistakes

1. Skipping a 24-hour pilot
   • Mistake: launching multiple placements before signal clarity.
   • Fix: start with one placement and only add one variable after baseline stability.
2. Unowned escalation
   • Mistake: no clear person for launch failures.
   • Fix: require a written escalation owner and backup before publish.
3. Identifier drift
   • Mistake: changing click payload names mid-test.
   • Fix: freeze the identifier schema until after the first 7-day quality review.

Conversion link

Complete this checklist, then continue at Publishers and open Contact for technical implementation support.

FAQ

1. Is one checklist pass enough to launch?
   • No. It is the minimum quality gate before any scale test.
2. Can advertisers use this page directly?
   • Yes, for review before directing traffic policy into managed campaigns.

Next step

If everything is complete, move to a live implementation and open a Contact request for launch QA.