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Publisher postback setup guide
Step-by-step setup checklist for publishers enabling reliable postbacks and clean identifier handling.
KiwiWall
ยท
Jul 03, 2026
ยท
10 min read
Publisher postback setup guide in brief
A publisher postback setup is more than an endpoint URL. It is a reliability contract for data, reconciliation, and control.
Who this is for
- Publishers launching KiwiWall traffic.
- Operations teams handling source-level quality.
- Analytics teams validating conversion integrity.
Definition
Use four required inputs:
- click identifier,
- transaction identifier,
- conversion objective,
- validation endpoint.
Decision table
| Setup readiness | Action |
|---|---|
| Missing click ID | Implement identifier validation before launch |
| Missing transaction ID | Stop and patch integration |
| Incomplete objective mapping | Define objective schema |
| Endpoint unstable | Run retry stress check |
How it works
- Build baseline payload map for all fields.
- Validate postback delivery with test conversions.
- Confirm acceptance status mapping in both systems.
- Set incident path for failed callbacks.
Checklist
- Validate required parameters.
- Verify retry behavior and dedupe.
- Run daily reconciliation in pilot.
- Document owner, window, and rollback.
Conversion link
Use this before enabling S2S postbacks explained and scaling through Advertiser performance scaling.
Next up
Publisher revenue systems that scale responsibly