How to choose an offerwall network

How to choose an offerwall network in brief

You should choose an offerwall network by deciding what tradeoff you can tolerate: faster launch, richer controls, or lower operational burden.

Who this is for

• Publishers evaluating long-term monetization.
• Teams comparing KiwiWall against alternatives.
• Operators who own budget and quality decisions.

Definition

Use a scoring model with five criteria:

1. fill/availability and offer relevance,
2. latency and reliability,
3. attribution support,
4. fraud controls,
5. support and escalation quality.

Decision table

How it works

1. Score each candidate from 1-5 in the five criteria.
2. Require minimum quality score before rollout.
3. Test 2-3 placements for 7-10 days.
4. Measure by net quality-adjusted revenue, not raw EPC.

Checklist

• Score candidate networks before first test.
• Compare rejection handling and support response times.
• Define postback contract and identifiers upfront.
• Choose a fallback source to avoid lock-in risk.

Common mistakes

1. Scoring by feature list only
   • Mistake: choosing by brochure claims rather than operational reality.
   • Fix: score teams on support response, quality SLAs, and mismatch handling.
2. No exit path
   • Mistake: no migration plan after pilot.
   • Fix: define at least one fallback route before launch.

FAQ

1. When should I choose managed over custom?
   • When speed, support, and quality governance are higher priorities than custom control.
2. Can we combine providers later?
   • Yes, but only after identifier and postback standards are stable.

Next step

After scoring, move to Advertisers to align spend strategy, then begin implementation in Platform setup.

Conversion link

After scoring, move to Advertisers and then finalize setup in Platform setup.