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Approval rate vs conversion rate

Approval rate vs conversion rate

Jul 03, 2026William Troiano - Advertisers

A practical guide to separating raw conversion rate from approved conversion quality before you scale advertiser spend or publisher volume.

Advertiser launch brief template

Advertiser launch brief template

Jul 03, 2026William Troiano - Advertisers

Run campaigns with a single advertiser launch brief that aligns offer routing, payout controls, S2S tracking, and quality gates before scale.

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